Managing our own marinas has given us a deep understanding of the business. Having designed, built and run marinas in diverse locations worldwide, we are equally qualified to provide consultancy on the management of a marina or to take on full operational responsibility.
Our business planning tools and proven operational procedures –underpinned by the Camper & Nicholsons Operations Manual – enable the marina’s management team to recruit the best operational team, increase customer service and maximise occupancy and revenue. We establish the structures and procedures that promote best practice, generate growth and provide long-term profitability.
All branded Camper & Nicholsons marinas receive marketing support and are promoted through our global marina marketing programme. This includes use of our in-house CRM system, an optimised online profile, and targeted online and offline marketing campaigns. We establish the marina marketing strategy well in advance of the marina opening and time our campaigns to drive occupancy from the earliest possible point.
For marinas that are already operational but are seeking improvements in occupancy, profitability or asset value, we can perform an operational audit. This results in a detailed report on every element from buildings upkeep to staff training, from health and safety to marina berth sales and marketing.
Ultimately, whether we are acting as advisor to our client or as the marina’s operator, the priority is to ensure the efficient and profitable running of the marina business.
- Online Marina Management Manual
- Staff induction & training
- Post-construction technical support
- Annual operational audits
- Annual business planning & budget
- Financial control & accounting support
- Numerical modelling
- Environmental & sustainability best practice
- Health & safety procedures
- Marina management systems
- Strategic tariff reviews
- Sales & marketing strategy and campaign execution
Case Study – St Katharine Docks
Flexible berth layout provides a maritime centre for international events based in London
Case Study – Port Louis Marina
Transformed a wreck-strewn lagoon into the south Caribbean’s finest marina
Case Study – Limassol Marina
Integrated a 520 berth marina with a shoreside commercial zone that redefined the city waterfront
Case Study – Grand Harbour Marina
A complete renewal of a derelict waterfront in a historical setting
Case Study – Dubai Harbour
Largest maritime and leisure hub in the Middle East designed by Camper & Nicholsons Marinas